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    Building Your Brand Locally: Strategies and Tools for Differentiating your Business from the Competition

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    Your local brand can be just as powerful in your hometown as worldwide giants like Walmart and Home Depot, but to do so, you have to take a page or two out of the big guys’ playbook. Watch this online training course to learn many of the mega-competitors’ secrets and how to apply them to your business.

        Instructor: The International Surface Event

    Course icon- you'll learn   You’ll learn:

    • Identify which of the five major brand positions are right for their business
    • Explain the difference between advertising and marketing, including why many local companies confuse the two
    • Recognize methods that build brand awareness throughout the customer’s buying process
    • Create a brand identity that fits with their company’s culture and values

    Course icon- time   Time: 1hr. 19 min.

    Course icon- Translation   Language: English

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