Building Your Brand Locally: Strategies and Tools for Differentiating your Business from the Competition
Your local brand can be just as powerful in your hometown as worldwide giants like Walmart and Home Depot, but to do so, you have to take a page or two out of the big guys’ playbook. Watch this online training course to learn many of the mega-competitors’ secrets and how to apply them to your business.
Instructor: The International Surface Event
- Identify which of the five major brand positions are right for their business
- Explain the difference between advertising and marketing, including why many local companies confuse the two
- Recognize methods that build brand awareness throughout the customer’s buying process
- Create a brand identity that fits with their company’s culture and values
Time: 1hr. 19 min.
Connect with the Instructor
No Reviews found for this course.