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By Construct-Ed 1 Comment

Instagram For Contractors: Leveraging Social Media to Build Your Construction Business

Looking to build your construction business? Instagram may be what your business needs!

A major hurdle for business owners is building a backlog of projects. Learning how to use social media to create leads and opportunities is an important step to building a successful construction business. The Nielsen Company reported that 43% of consumers are more likely to buy a new product when learning about it on social media.

There are many social media options available to contractors. One of the most popular channels is Instagram.

What is Instagram for Contractors?

First, Instagram is more than a social media channel used by your kids. It has become a tool used by successful businesses to promote their products and services to their customers. Instagram is a mobile social media platform where people can share photos and videos publicly as well as privately with approved followers.

But are you aware that as a contractor or skilled tradesman that Instagram is an awesome tool you can add to your marketing tool belt? It can help you build trust and relationships with potential clients. It is also a great social platform to connect with other contractors and skilled tradesmen in your field.

Let’s look at some opportunities to use this awesome marketing tool!

The work of a skilled tradesman usually ends with a finish product. Your finished product is typically something you and your customer can see and feel. From excavating the site to setting the foundation. From framing the structure to installing the roofing. Roughing in the electrical and plumbing systems. Add in the finish work including drywall, cabinets and trim finish work. The end result is a finished product you can see.

So why not document the process with pictures or videos. With the ease of smartphone photography you don’t need to be Ansel Adams to take a great photo of the work you do. Just reach into your pocket or belt-clip, step back, point, and shoot. Done, right? Not yet.

Let me tell you how Instagram can help add visual and value to your business.

Construct-Ed Instagram Live!

Construct-Ed Instagram Live

We use Instagram to interview professionals in the trades industry to share their knowledge with other tradesmen. Check out the interviews here in this free course.

WATCH NOW

Before Instagram, you would take a digital photo of your work with a digital camera or camera phone. The next step would be to save those to your computer hard drive. Or maybe you took the time and uploaded those project photos to your company’s website. These were cumbersome options which limited your ability to quickly share the images with current or prospective clients.

This is where Instragram can be used to get your message out faster!

Instagram is one of the top places for people to share and view photos. So why not leverage that app it to help show off your companies work!

First, remember that Instagram is a mobile app and as of right now, posting photos to Instagram can only be done from a smart mobile device that supports Instagram.

Using Social Media to Support Your Business

Social Media Workshop 1: Using Social Media to Support Your Business

Instagram can be an easy way to share photos to other social networks. Watch this online training course and learn the best practices for effectively using social media for your business.

WATCH NOW

How to get started using Instagram as a Contractor.

So first you’ll need to have Instagram installed on your mobile device. But before you leave this article to go install it and think you know everything…let me throw you a curveball!

First, you’ll need to select whether you want a business account or a personal account. Yes, there are two different choices. And yes, they both can help your business.

Business Account

First, its FREE to set up a business account. The first benefit of using a business account is that you can dive into the analytics for your Instagram posts.

An additional perk of a business account is that you can also boost your posts. This means that you pay Instagram to show your post as an advertisement which will get your pictures in front of more people. You can then get the analytics on your posts to learn which posts are performing the best.

Social media for construction

Personal Account

Personal accounts are still FREE. But, you don’t get any analytics with this account. You also won’t be able to boost any post.

You might be thinking…. “That doesn’t sound good for my business!”

Well, if you don’t want to spend money boosting posts or care about looking at analytics, then why add another expense to your business? And if you really want to get into the analytics of your Instagram account you can always switch it to a business account later with no complications.

How will Instagram help you in your line of construction work.

Like I said earlier, photos and videos really show off the work you do in such a visual industry. Take a photo, do some quick editing or simply apply one of the many Instagram filters to make your photo pop! There are ways to take photos from a higher quality camera and post them to your Instagram account as well, but let’s just stick to the basics.

Social media for contractors

Construct-Ed on Instagram

Check out our Instagram feed to see how we use this powerful social media tool.

construct_ed

Online learning by Pros, for Pros (like you). Check out all our video courses here👇

Instagram post 18073176985087138 Instagram post 18073176985087138
🗣Are you looking for commercial work, or are yo 🗣Are you looking for commercial work, or are you trying to break into the commercial side of your trade. A great way to do this is to use the networking capabilities of LinkedIn. 👨‍💼Instructor Sean Adams gives you step-by-step ways in using the power of LinkedIn to help you find more commercial jobs for your line of work. .
Courses- HOW TO LAND CONSTRUCTION COMMERCIAL CLIENTS USING LINKEDIN .
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🙌🏼This is a great course for any construction company’s administrative, sales, or marketing team. 📲Get the course today as Sean will walk you through using LinkedIn to get commercial jobs from start to finish. 🔗Link in bio. Search for - HOW TO LAND CONSTRUCTION COMMERCIAL CLIENTS USING LINKEDIN .
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#linkedin #construction #contractorsofinsta #tradesman #tradeswoman #constructionbusiness #keepcraftalive #keeplearning #keepbuilding #keepachieving #tradeschool #skillsgap #bridgethegap
Trade shows are great to learn about new products, Trade shows are great to learn about new products, techniques, and services! And a great place to ask a bunch of random people what advice they would give to the next generation.  #bridgethegap #nextgeneration .
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#keepcraftalive #construction #tradesman #tradeswomen #contractor
Got to catch up with Tennessee local @shawnvandyke Got to catch up with Tennessee local @shawnvandyke at IRE. A guy who knows a thing or two on how to grow your business, all while making a profit.....
I mean.... who doesn’t want to have a successful business?
.
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#keepcraftalive #ire2019 #construction #profit #growyourbusiness #roofing #roofingcontractor #roofingcompany
Ya never know who you’ll run into at an Expo. Un Ya never know who you’ll run into at an Expo. Unless it’s the guys from... The Build Show!! 🙌🏼 Here at 2019 IRE
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.#wheresjoransmith 😁
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#thebuildshow #ire2019 #roofing #construction #trades #keepcraftalive #trades
I’ve been off of IG for awhile now working on an I’ve been off of IG for awhile now working on an online apprenticeship program. The program is meant for a company to use as a way to introduce some one new to the trades. It will teach the apprentice basics on tools and job site manors. It’s a good to get back on IG and still see this community working on #bridgingtheskillsgap !!! 🔄 @iowaskilledtrades with
・・・
Cheers to all the apprentices out there! Keep up the good work! #naw18 #Repost @ncsrccarpenters with @make_repost
・・・
Not everyone is made for college. Apprenticeships like those offered through the Carpetners union give people the opportunity to earn while they learn. At the end of four years, they are a knowledgeable, skilled tradesperson with no college debt.

#nationalapprenticeshipweek #apprenticeshipweek2018 #NAW2018 #unionapprentice #collegealternative #earnwhileyoulearn #alternativeeducation #unnioncarpenter #futurecarpenter #getbetterwages #buildyourfuture #buildingtrades #skilledtrades #madskills #iowaskilledtrades #keepcraftalive #bridgethegap #construction #contractor #buildersofig #carpentry #framing #handmade #building
I sat down with @jondpaul from @superior_renovatio I sat down with @jondpaul from @superior_renovations and he shared with me his thoughts on ways we can help the trades continue to be successful. (This video📹 is one of his points).
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You can listen or watch the whole interview over on our page. .
🔗 https://www.construct-ed.com/not-another-blog-about-the-skills-gap/ .
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#skillsgapneedsahero #skillsgap #bridgethegap #educate #tradeswomen #tradesman #keepcraftalive #construction #mikerowe #mikeroweworks
What a great visual showing the financial differen What a great visual showing the financial difference between college, and trades career path. #Repost @shawnvandyke ⬅️ follow
・・・
[ THE NEW PATH ]
...
[1st column] # of years in workforce after college graduation
[2nd column] Ave salary for college grad (starting $50k/yr)
[3rd column] Lifetime earnings for college grad (starts out $25k in the hole)
...
[4th column] # of years in workforce in a trade profession
[5th column] Ave wage for #skilledtrade worker (starting $18/hr)
[6th column] Lifetime earnings for skilled trade professional ... It takes the college grad 19 years to catch up to the trade professional in lifetime earnings. ...
This is the message that I want the world to know:
"The only path to success no longer goes through a college campus."
... Parents, stop telling your kids "You have to go to college." Start asking them, "How do you want to succeed? You have options."
...
Teachers, stop pushing every student to go to college. Some students won't thrive there and you know it. You're just telling them that because you're supposed to. Encourage them to learn a trade. The money, the skills, the opportunities are the same. ...
Employers, you better figure out how to train the next generation in house, on the clock, and by your standards. You can't wait for parents and teachers to come around. Put your trade business on display and show the world what we already know. ...
The trades are highly competitive, well compensated, and a lucrative career path.
...
[ What's your story?] Leave a comment below if you were told to go to college but chose a different path. How did it work out for you?
... Here are a few details of my calcs:

On average, 60% of college students graduate within 6 years of enrolling in college. ... Included a 3% cost of living increase each year.
... Included a 10% increase in pay to account for raises and new positions (highlighted)
... Capped the salary of the trade professional at $79k (just to make it fair based on national data)
...
I will be writing a more in depth analysis of this subject, so please leave a comment below if you'd be interested in being interviewed for the series I am writing. ...
#TheOtherPath
#PerkinsCTE will ensure access to career + technic #PerkinsCTE will ensure access to career + technical education for more than 11+ million students & future workers across our country. Thank you to our lawmakers, on both sides of the aisle, who are working to modernize and reauthorize this important piece of legislation, and I look forward to seeing it pass the full Senate floor this summer. .
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#bridgethegap #keepcraftalive #tradestudents #tradeschool #craftsman #construction #nextgeneration
Got this week on lock down!... Or HeadLOK with @fa Got this week on lock down!... Or HeadLOK with @fastenmasterpro .
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#keepcraftalive #skillsusa #bridgethegap #construction #qualitywork #framing
Find moments in your day that you can teach the ne Find moments in your day that you can teach the next generation about the trades. Here’s @jondpaul teaching Charlie how to install a baseplate using some liquid-nail, hammer-drill, and some concrete screws. BRIDGE THE GAP! 
How are you teaching the next generation? Use hashtag #bridgethegap . Or simply tag @construct_ed and I’ll repost your post. 👍🏼
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 #keepcraftalive #thefutureofconstruction #tradesman #learning #workhard #construction #contractor #skilledtrades #skillsusa
Here’s 15 Essential Work Habits that we think ar Here’s 15 Essential Work Habits that we think are needed to build a successful career in the construction and skilled trades industries. Can you add more? Leave a comment.
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* 1. Take pride in the work that you do.
* 2. Learn how to pace yourself in your work to avoid burn-out.
* 3. Know your position on the team and STICK to it.
* 4. Do more than is expected of you.
* 5. Pay attention to the smallest of details.
* 6. Keep working and contributing – even when you are done with YOUR job.
* 7. Look to understand the overall plan of the project – and how YOU contribute to the plan’s success.
* 8. Accept that nothing is beneath YOU – everyone contributes at all levels.
* 9. Understand YOUR personal prime – and how to build it.
* 10. Know that YOU are not above hard work.
* 11. Realize that construction is a team sport – and that everyone works together to achieve the goal.
* 12. Understand why YOU do what YOU do.
* 13. Accept that not everyone can be a leader – and that knowing how to be a good follower will make YOU a good leader in the future.
* 14. Everyone wins as a team and loses as a team.
* 15. Focus on building YOUR career based on a world class standard. .
.
🔗We break down these 15 habits in our new online course. LINK IN THE DESCRIPTION .
.

#bridgethegap #keepcraftalive #construction #tradeswoman #tradesman #workhard
Follow on Instagram
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There has been a problem with your Instagram Feed.

Instagram is more than just pictures.

It’s not all about the photo. Adding a description gets more engagement from your followers.

You can simply write a few words about the project photo. Or, if you have more to share, you can write 3 short paragraphs. Think of it as a mini blog. And at the end of your description don’t post until you add few hashtags.

HASHTAGS!?!?!

hashtags

Yes, hashtags are still popular! It’s a great way link your photos to other photos through the same hashtag. Hashtags extend your reach on Instagram’s social platform.

For example, if you used the hashtag #keepcraftalive on your post, other people who use that same hashtag will see your post and may want to interact (Like, Comment, or Follow) with you on that photo.

And it works the same for when you want to grow your social network. Searching hashtags could help you find other contractors in the same line of work.

Lastly, it’s not all about business.

It’s great to share photos of your finished work or projects you’re currently working on but keeping it personal can be a wonderful thing for your followers. It helps them feel more connected with you.

Some ideas could be as simple as sharing your commute to work, news about your coworkers, family, or maybe an event you’re taking part of in your community.

It’s great to post about your work, but a little personality occasionally can make all the difference. And if someone sees the real you, they may feel more comfortable to pick up the phone to call you when they need your services or want to connect with your business.

Contractor social media

You can share your photos not only to your Instagram followers, but to your other social networks you’re on as well, such as Facebook, LinkedIn and Twitter. It’s no secret, people love photos. There is the visual aspect of it, and it’s great to have an app like Instagram that makes it easier to share to other social media platforms.

Be sure to follow us on Instagram @Construct_ed!

@Construct_ed on Instagram

Filed Under: Marketing & Sales, Software & Technology Tagged With: instagram for construction, instagram for construction professionals, instagram for contractors, social media for construction, social media for construction professionals, social media for contractors

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Reader Interactions

Comments

  1. AvatarFrank Ringer says

    September 30, 2019 at 9:21 am

    That was good.

    Reply

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