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SMART Goals Enhance Productivity

SMART Goals- Best Way To Enhance Productivity In Your Company

Construct-Ed Show Episode 2: SMART Goals and Creating Online Courses

Have you experienced poor communication in your company or organization? Have you been a victim of your boss or customer accusing you of not listening when they attempted to convey an important piece of information to you? You are not alone. Poor communication between team members or between companies and customers is one of the most common causes for loss of productivity in a business or organization.

Communications are difficult. Despite our best efforts to communicate, messages are lost and points are grossly misunderstood. The results of poor communications are evident everywhere around us. Wrong materials are sent to the job site. Crew assignments are missed. Equipment is not maintained and is not ready for action when it is needed on project sites.


A great way to improve communications within an organization is to standardize a format for how communications are handled within the company. One of those formats is SMART goals. SMART is an acronym that stands for:

  • – Specific
  • – Measurable
  • – Attainable
  • – Results Oriented
  • – Time Bound

By adopting a standard format for communication, organizations can give a framework to ensure that better communications occur between team members or between a company and its customers. For example, let’s assume that a construction company is assigning individual team members to a crew team being dispatched to a project. Implementing the SMART format for communications would look something like this:
Project Manager to Crew Team Members – You need to report to Tom Smith, project foreman at the XYZ Company project site located at 123 Main St. at 6:30 AM. You will need to bring your PPE and personal tools with you. You will be demolishing an interior wall in preparation for a tenant fit-out. The project is estimated to take approximately 10 hours. The wall needs to be demolished and all clean-up needs to be completed before you leave the site.

Is the communications SMART? Let’s look:

  • Specific – The communication provides where the crew team is reporting to, who they are reporting to and the time they need to be there. It provides specific information about the day.
  • Measurable – The communications provides the scope of work that they will be completing which allows them to understand what they will achieve the next day and how their effectiveness will be measured.
  • Attainable – They understand what is needed of them. If they have any concerns about the scope of work or their ability to complete the scope, they should be encouraged to discuss the scope with their supervisor.
  • Results Oriented – They are informed of what they need to accomplish before they leave the construction site. These are the results that are needed.
  • Time Bound – They are told how long the project is anticipated to take and also that the project needs to be completed before they leave.

Thinking in terms of SMART communications allows supervisors to create a format that ensures that critical information is conveyed to their teams and direct reports. This format can also be used to ensure that information is conveyed correctly between businesses and their customers.
Adopting a standardized format helps a company improve its communications, and ultimately its effectiveness and efficiency within its operations.

Watch and share this quick, FREE course on SMART Goals by Chris Jurin

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